Our focus for the Retreat will be on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. We want to get beyond the hype and get into the detail, looking at practical actions and initiatives that can really move the dial for the entire industry.

To support this, we’ve spent time during the last few weeks with our sponsoring partners to explore their views and perspectives – and we’ve tried to capture your views in our plan for the Retreat.

The Retreat will be structured around a set of themed tracks, each focused on exploring a specific growth opportunity. The tracks will open with a detailed scene setter, delivered by one of our partners as a fireside chat, followed by a series of panel debates and facilitated townhall discussions, bringing together executives from the buy- and sell-sides of the industry to explore the priorities and practical steps that need to be taken to deliver on the promise of these opportunities.

These discussions will be a unique opportunity for senior executives to talk, candidly and openly, about what needs to happen – helping to set the agenda for the next three years. We’ll hear from many of the key executives driving and delivering change across the industry, including senior executives from the key agency groups, major networks and programming groups, pay-TV and Smart TV providers, technology and solutions providers, data and measurement companies, and industry trade bodies.
Responding to feedback from our partners, we’ve reduced the number of sessions – and will run a smaller number of more in-depth sessions, focused on improving understanding and helping the industry to make real progress.

After the Retreat, we’ll be capturing these priorities and circulating an action plan for the industry to all of our attendees, including contributions from many of our partners and participants.

The San Juan Retreat will be growth-focused, practical, and action-oriented – an unmissable way to kick-off the new year, contribute to the industry and identify the priorities and actions that every organization needs to be leaning into during 2022 and beyond.

Jon Watts
Editorial Director
Beet Retreat 2022

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